Joanna Herman

Joanna Herman

Web Designer and Creative Developer based in London.

As a young girl, I loved maths and was driven by a strong desire to make flexing my brain a part of my daily job. This led me to study maths at top universities followed by working in finance and AI. Even though I struggled with my mental health, and the feelings of burnout, disconnection, and discomfort about many aspects of the capitalist working culture, it took me a while to find the courage to leave this path. Through my journey with yoga and spirituality, I slowly started reflecting on how the fast-paced, progress-driven ways of living are deeply damaging both to us humans and our planet.

As my beliefs shifted, I grew a desire to contribute to changing the world for the better. I was inspired by people walking away from the safety of conventional jobs to pursue paths of creativity, entrepreneurship, and activism.

These days, I combine my technical skills as a developer with my natural creative side to help those driven by passion and purpose bring their visions into life with the tools of design and technology.